Digital product and solution development for sports
We help sports organisations modernise operations, boost performance, and strengthen fan engagement with data-driven digital solutions. From custom apps and management platforms to real-time analytics and wearable integrations, we build the technology that keeps you competitive and connected. Whether you're launching something new or modernising legacy systems, our teams turn big ideas into winning results.
Sports software solutions we can help you with:
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Fan engagement platform
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Sports data analytics software
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Sports event management software
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Sports management software
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Sports eCommerce platforms
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Sports CRM software
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Wearable technology integration
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Fan insight and sponsorship data platforms
The services we offer
Product discovery
We work closely with your team to validate ideas, map user journeys, and define the right features before development begins. Through workshops, prototyping, and early testing, we ensure the product solves real challenges for athletes, fans, and operational staff, and aligns with your long-term strategy.
Custom sports software development
We build tailor-made digital solutions designed around your unique operations, from fan engagement platforms and sports management systems to analytics dashboards and event apps.
Our focus: streamlining workflows, reducing manual work, and creating seamless experiences for every user in your ecosystem.
System integration and modernisation
We integrate modern sports technologies with your existing platforms: ticketing, e-commerce, wearables, CRMs, and external data providers.
By removing data silos and enabling real-time information flow, we help you increase accuracy, speed, and collaboration across your organisation.
Data analytics and AI
Turn your sports data into insights that drive smarter decisions on and off the field.
We build analytics and AI-powered solutions for player performance, injury risk forecasting, attendance prediction, churn modelling, and fan behaviour analysis, transforming complex data into actionable intelligence.
Security and compliance
We develop solutions with security, reliability, and data protection at the core.
Our processes ensure safe handling of athlete, customer, and payment data while meeting GDPR and industry-specific standards throughout your digital transformation journey.
Countless success stories. Across 15+ industries.
We’re proud to deliver success for clients in Europe, the USA, and the UAE. And even prouder that many clients have chosen to work with us for years. Our key areas of expertise include FinTech, InsurTech, HealthTech, PharmaTech, EdTech, FoodTech, transportation & logistics, enterprise blockchain, and more.
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Strength in numbers

Sasa co-founded Vega IT 17+ years ago with his former university roommate Vladan. Their dream of founding an IT company has grown into the premier software company with more than 900+ engineers globally. If you prefer to send an email, feel free to reach out at hello.sasa@vegaitglobal.com.
Real people. Real pros.
Book a call today.Send us your contact details and a brief outline of what you might need, and we’ll be in touch within 12 hours.
FAQ
Want to learn more about sports software development services? We’ve answered some of the most frequently asked questions for you.
Professional clubs, federations, leagues, sports academies, event organisers, gyms, and sports-tech startups all benefit from digital tools that streamline operations, improve performance, and enhance fan engagement. Custom sports software helps teams work faster, make better decisions, and create better experiences for athletes and fans.
Modern sports platforms personalise content, deliver real-time updates, enable loyalty programmes, and integrate with ticketing and eCommerce systems. With analytics and AI, organisations can understand fan behaviour, increase retention, and boost sponsorship value through targeted experiences.
Yes. Sports event management software centralises scheduling, registrations, ticketing, volunteer coordination, facility management, and live results. It helps organisers run efficient, secure, and scalable events, whether local tournaments or global competitions.
Sports software connects with GPS trackers, heart-rate monitors, biometrics, and performance sensors through APIs and custom integrations. This enables real-time dashboards, player-load tracking, injury-risk models, training optimisation, and long-term performance analytics.
Custom sports software development involves designing and building digital solutions tailored to your organisation’s operations, from fan apps and sports management systems to analytics dashboards and eCommerce platforms.
Yes. We develop AI tools for player performance modelling, attendance prediction, churn analysis, sponsorship insights, automated video tagging, personalised fan experiences, and operational optimisation.
Costs depend on complexity, features, integrations, and timelines. We help you scope the project during discovery so you invest in the capabilities that deliver the highest impact.





















































































