Most common product discovery phases:
Not quite sure where to start? Whether you want to validate a brand-new idea, roll out a major update, or simply improve your existing product, we’ll guide you through the process that best fits your goals, timeline, and budget.
How do we help businesses make the right investments?
Take a look at how we helped our clients focus their time on products that deliver results while abandoning ideas that are not viable or profitable. By leveraging our domain and technical expertise, we help companies across industries make business decisions based on facts, not guesswork.
Business problem: Our client envisioned a first-of-its-kind digital platform integrating fertility treatment with concierge services like hotel bookings, airport transfers, and local experiences.
The goal: Over four weeks, we ran a comprehensive Discovery Phase, working closely with the client to define the MVP. Through stakeholder workshops and user journey mapping, we identified the key features, integrations, and user needs shaping the platform.
We then developed a scalable architecture and technology blueprint, selecting the best-fit stack to support seamless scheduling, travel coordination, and secure data management. Finally, we built a detailed roadmap and assembled a specialised delivery team, ensuring the right expertise was in place.
Outcomes:The Discovery Phase delivered a clear roadmap, defining the technology, architecture, and team structure - setting the stage for a smooth and successful build. It also created foundation for a platform that removes barriers, enhances care, and delivers a stress-free patient experience worldwide.
Business problem: A specialist P&I insurance provider, needed to enhance how it engaged with members and brokers in an increasingly digital-first world. With important documentation and services historically accessed through desktop portals, the client saw an opportunity to improve accessibility, responsiveness, and user satisfaction through mobile.
The goal: We designed and delivered a five-week proof-of-concept for a mobile app. We focused on creating a clean, intuitive user experience, integrated seamlessly with existing systems, and introduced biometric login for added security. The PoC also included a roadmap for future enhancements such as push notifications and member self-service.
Outcomes: The proof-of-concept successfully demonstrated the value of a mobile-first approach. It provided a functional prototype that helped align internal stakeholders and confirmed that secure, real-time document access is both achievable and user-friendly.
The challenge: Our client, a major luxury retailer, relied on a custom-built platform for sales, CRM, and inventory, But as their business expanded, inefficiencies started slowing them down. Client interaction data were scattered across disconnected systems, making it impossible for sales teams to track real-time inventory and customer conversations across Instagram, WhatsApp, and in-store visits. Manual invoicing and outdated workflows slowed operations, while the lack of automation made scaling impossible.
To maintain their high-touch luxury experience, they needed a unified, AI-powered platform that streamlined operations and personalised client interactions. They shifted their sales journey from transactions to a lifelong relationship cycle.
What we did: Through 15+ strategic workshops, we identified key bottlenecks and proposed an AI-powered assistant to centralise client interactions. Our proposed Omnichannel Hub would seamlessly connect Instagram, WhatsApp, the website, and in-store systems - syncing inventory in real time and ensuring a frictionless client journey. The Discovery Phase concluded with a 150-page digital transformation blueprint, detailing architecture, automation strategies, and a clear execution roadmap.
Outcomes: By connecting every sales channel into a seamless omnichannel experience, they can engage clients at the right moment, reduce missed sales, and create hyper-personalised interactions. The result is a smarter, more efficient luxury retail experience - boosting client satisfaction, operational agility, and revenue potential for years to come.
Business problem: Absence of connected, easily accessible patient data makes it harder for individuals to manage their health conditions and for researchers to drive progress. With no central platform in place, families are left to navigate fragmented systems, while clinicians and researchers lack the tools to collaborate effectively.
What we did: Design and develop a secure, user-friendly Patient Data Platform, starting with a focused Discovery Phase. This meant developing a platform where patients can track their health, manage consent, and engage in research.
Behind the scenes, the system enables seamless data sharing across healthcare, research, and advocacy organisations. Every step was designed with patients and families in mind, bringing clarity, connection, and control.
Outcomes: Patients can now take control of their care, manage their health records, and participate in research from a single, intuitive platform designed for future scalability. Healthcare professionals have access to clear, real-time insights, improving clinical decision-making and reducing time to treatment. Researchers are working faster, supported by better-quality data and simplified recruitment.
Business problem: Many individuals from the Balkans who now live in the European Union or the United States frequently transfer money to their relatives and friends in the Balkans. In addition, they usually have bills and responsibilities in their country of origin that need to be addressed regularly. Currently, those payments are either not possible to make due to non-existent SWIFT accounts on the recipient's side or are too expensive.
The goal: To enable, simplify, and reduce the cost of payments between the European Union and Balkan countries, while promoting the region and ensuring secure transactions for travellers.
Outcomes: We defined clear goals and manageable MVP functionalities for the application, aligned with the client’s strategic focus. The following steps outline the actions required to enable successful development.
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Fast. Structured. Goal-oriented. Our proprietary methodology not only defines the scope of your product, specifying its intended audience and unique value but also ensures that every facet–from usability to feasibility–is strategically crafted and executed.
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If you have your mind set on disrupting the industry and you want to create something completely new — product discovery becomes even more important.
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Sasa co-founded Vega IT 17+ years ago with his former university roommate Vladan. Their dream of founding an IT company has grown into the premier software company with more than 900+ engineers globally. If you prefer to send an email, feel free to reach out at hello.sasa@vegaitglobal.com.
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