Vega Flywheel
Re:inventing product discovery. 

Innovative. Efficient. Strategic. You have a vision and a business goal. But where to go from here? Before investing money in building digital solutions, you must ensure that the market both wants, and is ready for your product. This is where Vega Flywheel steps in. 

Our proprietary methodology is designed to efficiently and effectively align your product goals with business objectives, define the scope of the product, and mitigate risks in only four weeks. Fast. Structured. Goal-oriented.

What is Vega Flywheel? 

Battle-tested. Proven. At the heart of our methodology lies a process that quickly helps clients validate which product should exist, that there is a market for it, and that they can run a sustainable business. Once the idea is confirmed, we find innovative ways to help clients reach their goals through market-ready products and reduced development costs in the long run. 

Vega Flywheel is an iterative and comprehensive process designed to ensure product excellence that will give our clients a strategic competitive advantage. Personalized. Collaborative. Powerful. Our extensive experience allows us to be flexible and adaptable so that we can tailor the process to the clients' needs. It can adapt to each client's specific goals, company size, and project scope. 

We collect the know-how from 100 Vega Minds, 16 years in the industry, deep domain expertise across numerous sectors, and relentless passion for helping businesses soar to new heights—just like a flywheel does. Push boundaries. Win big.

Our product discovery in numbers

300 +
Millions of market opportunity
150 +
Millions in saved costs
60 %
Lowered development costs
70 +
Successfully conducted product discoveries

What the product discovery process looks like

Tailored to your needs. Created to bring value. Vega Flywheel is streamlined to deliver product discovery in a shorter time frame, and at a lower cost. We use our know-how, “100 Vega minds” – a crowdsourcing mechanism for ideation that taps into a diverse pool of ideas and insights, all contributing to the innovative development of the product. 

Custom templates. Unique question sets. Iterative design. Feedback loops. All of these provide the basis for a consistent methodology used across various projects and industries. At the same time, predefined steps help us move faster and more efficiently through the process:

Vision and objectives framing

Research and analysis

Solution ideation and design


Strategy and scope definition and planning

Project definition

Vega Flywheel product discovery deliverables

Clear. Precise. Actionable. Our deliverables become the blueprints for your success. In the four-week journey, together with our clients, we accumulate enough knowledge to empower clients to achieve their goals. We give them a clear strategy on how to start realizing their ideas.

The deliverables include: 

  • Product vision
  • Problem frame
  • The state of the competitive market
  • The state of technology and trends
  • Customer segment analysis
  • User persona profiles
  • Customer journey map
  • Value proposition
  • Product wireframes
  • Hypothesis testing report
  • Validated prototype
  • Actionable roadmap
  • High-level system design
  • User story map
  • Solution architecture
  • Test plan
  • Project plan
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Who is Vega Flywheel for?

Improving existing products. Creating new products. Identifying market opportunities. Assessing risks. Making smarter investments. Our product discovery process can help a wide range of businesses to improve their offer, strengthen value proposition, and capture bigger market share. 

  • Early-stage startups
  • Scale-up companies
  • Enterprise companies
  • Small and medium businesses
  • Startup incubators/Accelerators
  • Investors
  • Entrepreneurs 
Let's talk

Brains behind the Vega Flywheel

16 years in the industry. More than 1500 projects under our belt. We’ve been helping clients get results for years, and along the way, we’ve gathered a whole heap of domain expertise. That means we know about the world, as well as the code.

From health and education to finance and cybersecurity, we’ve got experts who know your industry and its unique complexities. During the Vega Flywheel process, you will work closely with the brains behind some of the most innovative products:

Product strategists and/or Technology strategist

Product owner

Business analyst

Technical architect

UI/UX designer

Software engineers

Data scientist and/or data analyst

Project manager

Domain experts

100 Vega IT minds

Senior advisors

A comprehensive guide to product discovery

If you have your mind set on disrupting the industry and you want to create something completely new — product discovery becomes even more important.

Here's what you can expect to find in our guide: Introduction to product discovery, why product discovery matters, and how to form hypotheses and validate ideas.

Let's build the world you imagine, together. 

Sasa Popovic Contact Form (1)

Sasa co-founded Vega IT 16 years ago with his former university roommate Vladan. Their dream of founding an IT company has grown into the premier software company with more than 750 engineers globally. If you prefer to send an email, feel free to reach out at

Real people. Real pros.

Book a call today.

Send us your contact details and a brief outline of what you might need, and we’ll be in touch within 12 hours.