Executive summary

Embedded finance is maturing into a core pillar of financial services strategy. Early predictions that B2B (SME-focused) embedded finance would outpace B2C are being validated by new data.

For example, an Accenture analysis forecasted that embedded banking for SMEs could capture up to 26% of global SME banking revenue by 2025, and as of mid-2025, we see banks already attributing over half of their revenues to embedded finance partnerships.

The ecosystem model remains paramount: big banks and big brands are increasingly partnering to deliver at scale, confirming that trust and collaboration are catalysts for growth.

At the same time, flawless execution and regulatory compliance are more complex than ever, with a wave of new regulations (e.g. Europe’s PSD3, DORA, AI Act) raising the bar for all participants.

So, how should you approach embedded finance, whether you’re an established FI or a fintech looking to make its mark?

Our whitepaper is a guide to strategic and technical considerations for all market entrants.