Style Wars

Sasa Popovic Categories: Internal, workers, worker success Date 15-Jan-2013
Photo 499X665

Table of contents

    The time for Vega to print company t-shirts had come, and Danilo, the company'sCreative Eccentric in Residence, was called up for the task.

    Danilo had never designed or produced a t-shirt before, and the fact of that weighed a little on his mind as he accepted the job, but he was confident that it wouldn't bethatbig of an ordeal.

    Because really, who hasn't said "Oh, that would be great on a t-shirt!"

    Danilo learned many things during the six month process it took to get the t-shirts pressed, and ultimately the wisdom he gained was that some people design websites, and some people design t-shirts, and creative experimentation notwithstanding, you should stick with what you're good at, and let somebody else make the shirts.

    A firm believer inthe team, Danilo reached out to the company for ideas regarding content.  The shirt would represent everyone, he thought, and the principles of democracy that rule the company mind would certainly provide him with sufficient material to more than please everyone. …And yes, the people spoke, and as has been noted historically during many of democracy's experiments, the people spoke in far too many voices, with much less helpful agreement than had been hoped for, and Danilo learned another gem: Art by committee can be a real headache.

    But eventually the miracle of creation happened. The artwork was drawn up and approved, and Danilo learned about the technical side of shirt printing.

    The star of Vega itself influenced the slogan "Outsourcing Brilliance."

    To keep things local, Danilo contracted a Serbian t-shirt making company, and the order was made.

    Rome wasn't built in a day, nor Novi Sad, nor was the first t-shirt exactly what Danilo or the company was looking for. Life is long, though, and our days are filled with many hours, so with persistence and creative ingenuity, a second, and finally, a third generation of the shirt was printed.

    And the final product is awesome. Eye-catching. Instantly branding. All cotton and comfortable. Clients that wore suits to prior meetings wore the shirt thereafter, and the project was called a success.

    All in a day's work.

    Sasa Popovic Partner and CEO

    Strategic. Creative. Practical. Sasa is the supervisor for every project that the company takes on.