Case Study: Tatatu
How we helped Tatatu build the first social media app that incentivizes users for the value they generate by spending time on the platform
Table of contents
Founded in 2020 by a film producer and entrepreneur, TaTaTu is the first social media and entertainment application that rewards users for spending time there. Users receive TaTaTu Coins for viewing content and social media interactions. They can post photos and videos and earn even more coins when they invite friends.
Incentives can be redeemed in multiple ways, including bidding at auctions, purchasing on the TTU eCommerce website, etc. What sets TaTaTu apart from similar social networks is that it focuses on culture, inclusion, gender equality, and sustainability through numerous initiatives.
The challenge: boosting app performance and quality
When they contacted Vega IT, the client had already worked on their social media application for years. Their primary goal was to enhance the app's overall appeal, performance, and quality.
TaTaTu wasn’t looking for just any software development agency. They needed a reliable tech partner with extensive domain experience and software development skills. And, that’s where Vega IT stepped in.
The four-person squad of developers as an extension of the client’s team
The client already employed in-house skilled engineers and project managers. What they required was a team of experienced developers who would be a great culture fit and deliver the desired results fast. We formed a four-person team that worked shoulder-to-shoulder with the client’s developers.
The result: the first social network that rewards users
As an extension of TaTaTu’s team, we contributed to the development of the first social media and entertainment platform that cares about its users and incentivizes them. Over time, the app proved to be a great success. According to TaTaTu’s statistics, at the end of August 2022, the number of users increased four times compared to the number of users at the beginning of January 2022.
So, how exactly did we contribute to the project’s success?
Driving success by delivering vast domain experience
The client already had a team of experts. Vega IT stepped in as their support. Given our great experience in the industry, we quickly familiarized ourselves with the project objectives, challenges, and pain points.
That allowed us to integrate with the client’s teams with ease and be actively involved in project implementation. We took part in decision-making, provided feedback, and gave actionable recommendations, estimations, and ideas.
Finding elegant solutions to TaTaTu’s specific problems
The client was looking for professionals with extensive knowledge in mobile development, iOS, Android, AWS, and .NET. And, that’s exactly where Vega IT made a difference. From the technical viewpoint, we contributed to the project on multiple levels:
- Bug fixing
- Refactoring the app’s existing code so that it withstands greater traffic volumes
- Adding new features to the app parallel with code refactoring
- Writing tools that would improve the information in the database
- Taking part in solving various crucial platform optimizations
- Process automation
- Creating custom solutions that meet the specific needs of the project. For example, the app is large, meaning we needed to make sure that some of its components can be reusable.
The tech stack:
- Android, Android SDK, Kotlin
- AWS(ECS Fargate, ECS EC2), Terraform
- .NET, Redis, Mongo, SQL Server, MySQL
- iOS, Swift, SwiftUI, Combine
- RabbitMQ, SignalR
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