Go To Business Insights Case Study: Companion App
Business Insights

Case Study: Companion App

By: Tijana Popov
3 minute read
Companion App Case Study

Vega IT was approached by the client and was hired as an outsourcing service provider. Our responsibility was to develop an Android and iOS application based on the provided design.

The client originally had an existing iOS application available at the Apple Store which was gaining traction. However, it needed to be updated with a new and intuitive UI&UX design. By deciding to develop a mobile application for the Android platform, our client was able to target Android mobile users as well, which drastically increased the reach of the product.

Our client’s Stress and Anxiety Companion mobile applications help people handle stress, panic attacks and anxiety on-the-go using the following features: breathing exercises, relaxing music and games designed to calm the mind. Both apps help people overcome and reverse their negative thoughts.  

The Client:

Website: http://www.companionapproach.com

Macro image

Companion App for iOS and Companion App for Android.

Goals:

In order to grow the number of users the client decided to spread across both main mobile platforms. The challenges we faced revolved around the difficulty to keep existing users, comments and app ratings and to completely replace source code (in the end, it turned out it was quite simple to do this but we did not know this from the start). The second challenge we had to face was how to change the platform for payments without losing subscribed users who are already paying for the services.


Redesigned iOS application was more intuitive, easier to use and offered more functionalities when compared to the previous version. The new Android application needed to have the same functionalities and to be consistent with the brand guidelines.


Provided UI design was contemporary, clean, well-thought and functionality oriented. Our responsibility was to implement all the technical aspects of both apps while following the strict pixel-perfect design.

Solutions:

Our client needed mobile applications for Android and iOS mobile platforms that will help users reduce stress and anxiety through Cognitive Behavioural Therapy (CBT) principles. By utilising strategic thinking and offering our suggestions, we were able to build compact applications with more functionalities than originally planned. Users are now able to find the necessary instructions, exercises and advice significantly faster.

The role of Project Manager was essential on the project. Usage of tools such as Trello board to establish Kanban board, project tracking and user stories, Zeplin for design wireframes and Slack for internal communication and brainstorming. Direct communication between the stakeholders and the development team was cultivated, and further expanded, in a sense of overcoming business, cultural and corporate differences, which allowed for:

  • Less time being spent on information flow (from the stakeholders to the project manager, towards the development team)
  • Immediate technical and functional information and feedback implementation
  • Self-organisation and proactiveness within the team and in relation to the client
  • Client satisfaction, through addressing the client’s requests through proper resources management while implementing our corporate culture and values

Likewise, the direct communication between the stakeholders and the development allowed for daily meetings, retrospectives, and reporting to be done efficiently and effortlessly.
Daily meetings were conducted when it was necessary, and not pro forma. This created a safe work environment, which in return prompted interactive communication with an emphasis on team improvement, specifically in communicating the client’s and the team’s needs, and potential.

Technologies:

We decided to use React Native for this occasion because the app for two platforms was written with one code, which significantly reduced costs of the development. The app does not have many animations, so React Native was optimal for something like that. There are many developers who know React Native on the market — it is easy to learn, they have a big community, etc. In other words, the support we needed was quite good.

The team:

Our team consisted of an Android developer, an iOS developer, a Front-end developer and a Project Manager.

Results:

Both Android and iOS application launches were successful and on time. The new UI&UX made the iOS app more intuitive, which led to increased satisfaction of their existing clients, recorded growth in both downloads and subscriptions.

We improved the application with the following performance:

  • Push notifications (free guide + promoted content notification)
  • Content categorisation (we introduced interests, topics, articles, guides, strategies)
  • Exercises (breathing exercises, thought reframing) had already existed.
  • Content assessment
  • Some form of bookmarking the content (you could mark the strategy and the user had a specific section with that content (for example journal))
  • Application for annual subscription of individual users (Integration with Stripe Checkout)

Launching of the Android app made the client’s Stress and Anxiety Companion accessible to a wider range of users and the downloads of the app are recording daily increase.

Partnership:

During the development process, we exceeded our client’s expectations by offering our expert advice, meticulous planning and by displaying a strong work ethic. Due to the high client’s high satisfaction, we were offered a partnership in the client’s Companion App products. Since Vega IT became a partner with the Companion App, we kept investing our time and knowledge into developing the premium software, which is now available for download.


For more information about this or any other project, feel free to contact us.

Tijana Popov

Lead marketing manager

Tijana loves writing, meeting new people, and all the things that involve creativity. Like a true Hufflepuff, she’s approachable and polite. Once a year, Tijana embarks on a journey to the middle of the Middle-earth where she used to live.

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