For banks, this isn’t just a symbolic win. It’s a compliance sprint, a technical overhaul, and a major opportunity to modernise services, lower payment costs, and align with the European fintech ecosystem.
So, let’s see what’s next and what banks need to do about it.
What is SEPA, and why does it matter in 2025?
SEPA (Single Euro Payments Area) is a European Union initiative that simplifies and standardises euro payments across member and non-member countries.
It enables faster, cheaper, and more transparent cross-border transactions, aligning non-EU countries with EU-level payment infrastructure and regulation.
The challenge: A complex, time-consuming data entry process
Making it easier for companies in the insurance sector to find the information they need to calculate risk and automate decisions. Brokers and underwriters consume and use large amounts of data every day. These data entry and validation processes become increasingly complex and time-consuming, especially when multiple lines of business are involved. As an innovative digital solution, Rethink aims to make the process simpler for all stakeholders.
Why this is a huge opportunity
Yes, SEPA brings a host of regulatory requirements. But beyond compliance, it opens the door to a much larger opportunity: competitive differentiation.
Business clients will soon expect seamless, real-time euro payments as the standard, not a premium feature. On the consumer side, expectations are shifting just as quickly.
People want lower fees, instant transfers, and a user experience that matches what they get from leading fintech apps.
Banks that aim for the bare minimum will struggle to keep pace. Those that go further, by offering better UX, real-time notifications, smart API integrations, and even embedded financial services, will stand out in a rapidly modernising financial landscape.
In short, SEPA isn’t just a compliance checkbox. It’s a platform to build on, offering banks a unique chance to future-proof their services and lead the way in regional innovation.
What is SEPA, and why does it matter in 2025?
SEPA (Single Euro Payments Area) is a European Union initiative that simplifies and standardises euro payments across member and non-member countries.
It enables faster, cheaper, and more transparent cross-border transactions, aligning non-EU countries with EU-level payment infrastructure and regulation.
