Headquartered in the UK, the client is a global consumer goods powerhouse, producing some of the world’s most trusted health, hygiene, and nutrition brands. While their product portfolio gained unprecedented global recognition, particularly during the pandemic, the overarching corporate brand remained less visible.

To reflect their corporate purpose and mark a journey of digital and cultural transformation, the company decided to completely redevelop its corporate website, treating it as a fresh start to tell the Group’s story and create a stronger narrative.

The client wanted a platform that stepped far beyond the conventional digital presence of its competitors. The goal was to humanise the brand, highlight their real-world impact (both globally and locally), and showcase innovation without resorting to corporate clichés like generic lab photos or wind turbine imagery.

To bring this ambitious vision to life, we needed to tackle the project from the ground up, starting with a deep dive into the business requirements and culminating in a complex technical execution.

We faced several core challenges:

• Complex information architecture: Navigating a massive sitemap with deep level-two and level-three hierarchies, requiring an intuitive primary navigation system.
• Strict accessibility mandates: The platform had to achieve rigorous AA accessibility compliance, pre-empting emerging global legal requirements to avoid significant financial penalties.
• Manageable storytelling: The client required a rich, interactive storytelling experience that remained highly flexible and easy for their internal teams to manage and update.

Our dedicated team, comprising business analysts, frontend developers, backend developers, and a project manager, took ownership of the entire delivery process.

1. Discovery and Brand Strategy

We began with an extensive discovery phase. Through a series of workshops, stakeholder interviews, and user surveys, we gathered the necessary parameters to build a comprehensive framework for the new corporate identity. Our business analysis informed the strategic direction, ensuring the website accurately communicated the client's corporate purpose and employer brand.

2. Engineering for flexibility and engagement

To ensure the client could scale their content without technical constraints, we implemented a modern, headless architecture. Instead of rigid page templates, we focused on component-driven development.
We built a vast library of over 100 flexible UI components. This empowered the client to dynamically construct diverse pages, ranging from global hero stories and expert commentary to local press releases, ensuring that storytelling was both visually striking and entirely manageable from the backend.

3. Key technical implementations

• Interactive global map: We developed a highly engaging, custom interactive map detailing the client's office locations across the globe, visually representing their worldwide footprint and local community impact.
• Financial integrations: We successfully integrated a live share price feed directly into the corporate platform, catering specifically to the investor audience.
• Modern animations: We implemented smooth, modern animations and page-loading interactions to convey innovation and elevate the visual experience above standard industry competitor sites.

The Highlight: Pioneering flawless AA accessibility

A major cornerstone of this project was delivering a platform that was entirely inclusive. As digital accessibility transitions from a "nice-to-have" to a strict legal obligation, the client required a flawless execution.
Our engineering team built every single component, animation, and navigation element in strict accordance with WCAG 2.1 AA standards. Upon completion, the website underwent rigorous, detailed third-party audits. The platform successfully passed all checks, meeting every legal and ethical accessibility requirement without incurring any penalties. This milestone not only protected the client but also set a new standard for accessible engineering within our own teams.

By combining a powerful brand strategy with cutting-edge headless technology, we successfully delivered a robust MVP that fundamentally transformed the client's corporate digital presence.

The strategic outcomes of the project include:

• Flawless compliance: The successful delivery of a fully AA-accessible website, ensuring digital inclusivity and mitigating legal risks.
• Empowered content management: The library of 100+ custom components allows the client to freely build and adapt their digital storytelling without relying on continuous developer support.
• A humanised, innovative brand: The new platform successfully differentiates the client from their peers, providing a highly interactive, editorial-style experience that champions their employer brand, sustainability impact, and global innovation.